Review sites and blogs under investigation
Recently I’ve got a lot of emails from lists conserning shady review politics used on CPA offer and affiliate product sites. Some big internet marketer names has been sued down and probably being in big troubles with online business. So what this is all about?
Consumers often rely on product reviews in deciding what to buy. But sometimes what looks likes an independent endorsement is actually an ad paid for by the company selling the product. Its always been the law that reviewers have to disclose connections that might affect how consumers view their recommendation. To show how that law applies in new media, the FTC has updated its Endorsement Guides to offer tips on compliance. View the revised guides in this pdf: http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
- What are Business Ethics and What is Their Importance?
- Annual Editions: Business Ethics 09/10
- An Introduction to Business Ethics
- Business Ethics: Decision-Making for Personal Integrity & Social Responsibility
- Auctions for Business Virtues
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
