CPA Marketing Woes
Last Friday I got a phone call from one of my CPA network manager, who just wanted to know, how is it going and if they can do something for me. It is nice to get such calls which makes a kind of personal relation with your network company. I have made some tests with CPA marketing and I am making a master plan at the moment, because I can clearly see from my test campaigns that there is a change for average Internet user to profit and actually with a help of right tools, community and relationships I’m sure one can create whole six to seven figure business around this special type of marketing.
For those who do not know, CPA stands for Cost Per Action and is easily understandable if you compare it to normal affiliate marketing. Normally you get commission from sale per product. But with CPA offers you get commission per action that equals to commission per lead. So every time user fills a form, which can be as short as email or zip field submit, every time CPA marketer or promoter gets lead commission. Price tag can start from $.5 to $30, but with email and zip submits you get normally between $1 to $2. There are a punch of special things you need to know with CPA marketing business, but right at the moment, I just want to make a short look up to this business opportunity.
Controversial
One crucial difference between affiliate marketing and CPA marketing using PPC advertising comes from the fact, that you can track keywords and fine tune / optimize them only IF you get a lot of clicks AND conversions. I have seen a lot of videos, that shows you how to get some hundreds or thousands dollars with affiliate marketing, but they have a common flaw. They present about 100 clicks and one or couple of sales with high paying products. There is no sense to do much of optimizing with such numbers. You need a lot more clicks and conversions before you can fine tune the campaigns. Other flaw relates to the same lack of statistics. You could have made couple of more sales with good luck, but with bad luck you could have made zero sales, which means you lose maybe $100 to advertising. I’m sure, there are a lot more people, that has lose money that way rather than earned. At the end it is like lottery, you may get something back or may not to present it a little controversial way.
So my conclusion with successful PPC marketing is that building a business with it, you need to get a good amount of traffic, clicks and conversions per day. It is clear, that with products that costs $500 and you make sale or two on short product launch days, that is just not enough for business optimization. So one choice is to choose totally different arena and start promoting CPA offers. Now it easy to realize, that making people to give their zip code or email is lot more easy than make them spend money. People who use Internet and search engines are more toward getting information than using money with every page view or click. So it totally makes sense that you can get a lot of clicks and conversions with CPA offers. Now the most important things is that CPA marketer needs to have some tools to track, which offers, ads, keywords and even networks makes profit and which do not. While I started my initial testing using pen and paper, then moved to spreadsheet I was forced to see that making this method work for more than a hobby, I’m going to need a better automation tool. After a little search I found, that just recently such a tool was presented with a name StatsJunky. It seems to support endless list of affiliate networks, which is good news for professionals. Often CPA offers just stops or changes so, that you need to find similar offer from other networks.
While there are some web based keyword tracking tools online like Prosper202 and Adolix , there are some reasons you want to use client application. One is, that client is always performing and responding better than web interface because it uses computer processor and memory more efficiently. Other reason is, that you want to keep you stats and campaign information yours only and not give even a change to spread them to other competitors or networks.
Why to start manually?
For myself, I’m very careful using money until I have found, that some tool or service is really necessary and works for me. That’s why I always start with manual tracking and manual research and I also recommend it for others because it is the only way to get deep into the functionality and principles of any marketing method. After you know principals and you have detailed information, then you can apply knowledge, use your creativity and imagination and sometimes even find possibilities, that are practically untapped on some markets. If you get everything bitten and ready you may have difficulties to become independent and creative marketer.
On near future I’m planning to publish more specific article about CPA marketing that should help understand it better and help starters actually get into that business. Why I think it would benefit many users is, that even there are good commercial courses and some famous CPA marketers like Gauher Chaudhry, you will find that they are quite spicy and price to get involved into. Starting CPA marketing is not that hard and do not require big investments at all.
- How Not To Run an Affiliate Sales Campaign
- Commission per sale, per lead or per click?
- 5 Tips to Help You Make Money Online
- The Best Web Advertising Tools
- Some perspectives to Internet marketing business
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
